Brown Bread 2025

How to Enter:

Please Note: The judges’ decision in all competitions will be final and binding for all competitors. Entering the competition will be deemed acceptance of this rule.

1. Entrants bake their bread at home and drop it off for tasting and judging on the dates and locations outlined below.

Please Note: Your bread must be clearly labelled with your name, address, email, and contact number.

2. The top eight bakers will go through to the finals where they will bake their Brown Bread live in front of the judges on either the 16th or 17th of September. Two winners from each day will go into the live final, which will take place on the 19th of September at the National Ploughing Championship.

Brown Bread Drop-Off Dates and Locations

Friday 18th July: 9am - 11am

• J O’Mahonys, Prosperous, Co Kildare
• Grange Baldoyle, Baldoyle Industrial Estate, Co Dublin
• Mastercare, Howth Road, Clontarf West, Killester, Dublin
• Heavins, Shannon Retail Park, Athlone, Co Westmeath

Friday 25th July: 9am - 11am

• Bandon Co-Op, Kilbrogan, Bandon, Co Cork
• Jack Fitzgerald, Howleys Quay, Co Limerick
• Joyce’s Hardware & Home, Galway Road, Headford, Co Galway

Friday 1st August: 9am - 11am

• Redmond Electric, WFC Retail Park, Gorey, Co Wexford
• Keans Claremorris, Mount Street, Claremorris, Co Mayo
• Brodericks Westport, Castlebar Road, Westport, Co Mayo
• Harrys Electric, Moynehall Retail Park, Ballinagh Road, Cavan
• Callaghan's Electrical, Unit 8, Letterkenny Retail Park, Neil T Blaney Rd, Letterkenny, Co. Donegal

Note: Entries outside the 9am - 11am timeframe will not be accepted!

Competition FAQs:

1. Who is the National Brown Bread Competition open to?

The National Brown Bread Baking competition, sponsored by Euronics in association with the National Ploughing Association (NPA) and the Irish Countrywomen's Association (ICA) is open to residents of the Republic of Ireland. To compete, you must be over 18 years on 1st January 2025. Directors, Management, and employees (and the immediate family of directors, managers, employees) of the Promoter or the agencies or companies associated with this promotion are ineligible to enter.

2. I'm a professional chef/baker. Can I enter the competition?

Professional chefs and bakers are not permitted to enter the National Brown Bread Baking Competition.

3. What do I do when I go to the drop-off point?

Drop your bread off to one of the Euronics stores listed above or on https://www.neff-home.com/ie/brown-bread-comp. Please ensure your bread is labelled clearly with your name, address, email, and contact number on it!

4. How many breads can I submit?

Each participant can only submit one brown bread.

Please note: A 2lb tin must be used to bake your brown bread. Any bread that is not in this 2lb loaf tin will not be eligible.

5. How will I find out if I am successful?

Winning contestants will be contacted by mid August. Unfortunately, no feedback will be given to unsuccessful entries.

6. What happens if I am successful?

The top eight Brown Bread Bakers, as determined by the judges, will go through to the finals where they will bake their Brown Bread live in front of the judges on either the 16th, 17th or 18th of September. The final four bakers will take to the stage on September 19th at the National Ploughing Championship.

7. What are the Prizes?

• 1st Prize: €5000 and a NEFF Oven
• 2nd Prize: €500 Euronics Voucher
• 3rd Prize: €500 Euronics Voucher
• 4th Prize: €500 Euronics Voucher